Join our next community call: My traffic is down — WTF do I do?
Join our next community call: My traffic is down — WTF do I do?
With constant updates to algorithms, a volatile news cycle and competing demands for readers' attention, publishers are struggling. Let's talk about it.
Hello, WTF is SEO? community!
Mark your calendars! We are thrilled to invite you to a special community call hosted by your pals, Jessie & Shelby.
For this edition of our community call, we are focusing on traffic trends and challenges.
In recent years, many publishers have struggled with declining referrals from platforms like Meta and Twitter (X) which were once sources of consistent, engaging audiences. With constant updates to Google's algorithms, a volatile news cycle and competing demands for readers' attention, many outlets have seen huge changes in their visibility and traffic from search.
Here’s some of what we’ll cover in our hour-long conversation:
Traffic changes: Identifying shifts after Google algorithm updates — including how to filter for or think about seasonal trends, the news cycle, increased competition from other outlets and more.
Recovery and next steps: Are there steps you can take to recover from a downward trend in traffic?
Content opportunities: Finding new opportunities to regain traffic;
Effective communication: How to communicate with senior leadership about declines and how to manage expectations for the future.
And so much more! Bring your insights, experiences and questions. This is an open dialogue for you, our news SEO community, to speak freely about the challenges we face in the newsroom and journalism more broadly.
Here are the details for the community call:
Date: Wednesday, July 17
Time: 11 a.m. to 12 p.m. ET/3 p.m. to 4 p.m. GMT
Timezone: America/Toronto
Google Meet joining info: https://meet.google.com/xgg-jgqh-odr
📌 Use this form to get a reminder email 30 minutes before the call.
Also — we’re thrilled to share that Trisolute News Dashboard, a widely used tool in the news SEO community, is our presenting sponsor for the call!
The Trisolute News Dashboard is THE best-in-class, award-winning news SEO tool serving online news publishers since 2012. We demystify the news SEO universe and increase publishers’ visibility with near-real time data and actionable insights while helping to build search authority on Google News, SERPs and Discover.
Please reply directly to this email if you have any questions you want answered during the call (or add them here). We’re keen to make this as interactive and useful as possible.
Your pals in news SEO,
Jessie and Shelby
Recommended reading before the call
Have something you’d like us to discuss? Send us a note on Twitter (Jessie or Shelby) or to our email: seoforjournalism@gmail.com.
Written by Jessie Willms and Shelby Blackley