WTF is SEO?

WTF is SEO?

What we learned at NESS 2026

Recapping our favourite sessions and the key takeaways from this year’s search, AI and audience conference

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WTF is SEO?
Oct 19, 2026

Hello, and welcome back. Jessie and Shelby here, back from the most perfect fall weekend in Toronto. Jessie started with the utterly unhinged Elizabeth Holmes documentary (please: send me your takes) and ended with the incomparable Zadie Smith. Shelby spent her time watching a concerning amount of football and building Lego with five different candles b…

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