Improve your search visibility right now. We share five simple tactics to that can demonstrate the value of SEO and increase the reach to your journalism
I find point 4 a bit misleading for the journalism industry. In most newsrooms, there is a clear divide between content editors and the technical team. Expecting an editor to conduct a technical audit is unrealistic, as their focus is on content strategy and quality. Technical health is a job for developers or dedicated SEO experts, not the editorial staff.
Couldn't agree more. The discussion on smart paywall optimisation for search audinces is incredibily insightful. What if search engines eventually require an explicit 'paywall API' for optimal indexing, like a digital bouncer?
I find point 4 a bit misleading for the journalism industry. In most newsrooms, there is a clear divide between content editors and the technical team. Expecting an editor to conduct a technical audit is unrealistic, as their focus is on content strategy and quality. Technical health is a job for developers or dedicated SEO experts, not the editorial staff.
Couldn't agree more. The discussion on smart paywall optimisation for search audinces is incredibily insightful. What if search engines eventually require an explicit 'paywall API' for optimal indexing, like a digital bouncer?
I love this list! I would use it as a "You don't need outside help until you've at least tried these things" diagnostic.