Here’s how branded search helps measure your site’s audience loyalty, brand awareness and how to uncover valuable insights. Find out how to track and analyze branded keywords as part of your news SEO
Great article as ever. I used to work for a brand with a 4 letter abbreviation name - the list of regex misspellings went on forever! Handy to keep track of them in a Google Sheet.
Branded search is like a loyalty meter for publishers if people are Googling your name instead of just a topic, you’ve already won half the SEO battle. Love how this breaks down the difference between branded vs. non-branded queries. Also, that NYT 'Wordle' example is a gem just shows how a single product can redefine a brand's search footprint. Makes me wonder, how much of branded search growth is organic vs. driven by off-platform efforts like social and newsletters?
Great article as ever. I used to work for a brand with a 4 letter abbreviation name - the list of regex misspellings went on forever! Handy to keep track of them in a Google Sheet.
Branded search is like a loyalty meter for publishers if people are Googling your name instead of just a topic, you’ve already won half the SEO battle. Love how this breaks down the difference between branded vs. non-branded queries. Also, that NYT 'Wordle' example is a gem just shows how a single product can redefine a brand's search footprint. Makes me wonder, how much of branded search growth is organic vs. driven by off-platform efforts like social and newsletters?