We’ve updated our evergreen guidance to include more on finding and updating stories, plus a look at “news durables'' or durable content — aka, evergreen-ish stories.
So! This is one I've been thinking about recently:
Here in Minneapolis we had a big global upheaval about four years ago, and our local paper the Star Tribune did some GREAT reporting. They won a Pulitzer for it! And individual reporting, or a summary story published last year, appears on SOME queries surrounding the event.
But the further I get from the word "minneapolis," say, with something popular but definitely indicating a bias, the popular search term "BLM riots 2020," the less I can find from official sources. And the less, by far, I can find from the Star Tribune.
Do you think news organizations have a responsibility to keep, in their digital archives, a topical landing page about major events optimized for a variety of topical search results? Or an easy gateway to factual content around major events?
I just want anyone searching for any term that clearly indicates they are looking for what happened following George Floyd's murder... I want them to find the paper's account and not some rando or the Washington Times or what have you.
So! This is one I've been thinking about recently:
Here in Minneapolis we had a big global upheaval about four years ago, and our local paper the Star Tribune did some GREAT reporting. They won a Pulitzer for it! And individual reporting, or a summary story published last year, appears on SOME queries surrounding the event.
But the further I get from the word "minneapolis," say, with something popular but definitely indicating a bias, the popular search term "BLM riots 2020," the less I can find from official sources. And the less, by far, I can find from the Star Tribune.
Do you think news organizations have a responsibility to keep, in their digital archives, a topical landing page about major events optimized for a variety of topical search results? Or an easy gateway to factual content around major events?
I just want anyone searching for any term that clearly indicates they are looking for what happened following George Floyd's murder... I want them to find the paper's account and not some rando or the Washington Times or what have you.