Hello WTF is SEO? community!
Mark your calendars! We are thrilled to invite you to a special panel discussion hosted by your pals, Jessie & Shelby from WTF is SEO?, in partnership with Trisolute News Dashboard. The panel will focus on AI Search and the approach publishers should take with non-commodity content in 2026 and beyond.
Have a question? Submit it in this form!
Are you unsure how to approach AI Search? Does GEO/AEO/SEO confuse you? Do you know what the difference between commodity and non-commodity content is? How do you make it successful in 2026 and beyond? If so, this call is for you.
Join Jessie, Shelby and Louisa Frahm, educator, consultant and founder of Frahm Focus for an hour-long conversation on why non-commodity content matters now more than ever and how to actually build it. With case studies from leading publishers, the trio will explain how to build your brand in this AI age.
Here are the details:
Date: November 18, 2026
Time: 11 a.m. to 12 p.m. ET/3 p.m. to 4 p.m. UTC
To add the event to your Google Calendar, use this link.
Google Meet joining info
Video call link: https://meet.google.com/tzq-nrre-tbw
Or dial: (CA) +1 647-736-9561 PIN: 889 449 384#
More phone numbers: https://tel.meet/tzq-nrre-tbw?pin=1669618871301
Get ready for an hour of engaging discussions from some of the best in the industry!
We’re thrilled to partner with Trisolute News Dashboard, a widely used tool in the news SEO community, for this panel!
The Trisolute News Dashboard is THE best-in-class, award-winning news SEO tool serving online news publishers since 2012. We demystify the news SEO universe and increase publishers’ visibility with near-real-time data and actionable insights while helping to build search authority on Google News, SERPs and Discover.
Please note: By attending this event, you agree to make your name available to Trisolute.
Please reply directly to this email if you have any questions.
Your pals in news SEO,
Jessie and Shelby
Recommended reading before the webinar
Have something you’d like us to discuss? Send us a note on Twitter (Jessie or Shelby) or to our email: seoforjournalism@gmail.com.
Written by Jessie Willms and Shelby Blackley