Save the date: Must-have news SEO skills for 2025 community call

We cover some of the must-have SEO skills editors need to succeed. Plus: Need a mentor? We can help. Join our spring call in partnership with Trisolute News Dashboard

Apr 22, 2025

Hello WTF is SEO? community!

Mark your calendars! We are thrilled to invite you to our spring community call hosted by your pals, Jessie and Shelby from WTF is SEO?.

This time, we’re diving into a topic that’s crucial for anyone working at the intersection of audience journalism and search: the most essential skills every news SEO editor must have in 2025.

As the news SEO landscape continues to evolve — thanks to algorithm updates, AI and changing audience habits — it’s more important than ever to understand the core competencies that will lead to your personal success.

In this call, we break down what we think are the must-have skills for news SEO editors in 2025.

Whether you're new to news SEO or have been optimizing headlines since before the Panda update, this conversation is designed to help you level up your skills and better position yourself for what's ahead.

Attendees are encouraged to bring their own perspectives: What’s a skill that’s become indispensable for your workflow? We’ll open the floor for questions, conversation and idea-sharing.

We’ll also have an exciting opportunity to find mentorship. If you’re interested in becoming a mentor or mentee, let us know if this form and we’ll make the connections happen this year.

Here are the details for the community call:

Date: Wednesday, April 30th, 2025
Time: 12 p.m. ET / 4 p.m. GMT
Host Time Zone: Eastern - New York/Toronto

How to join us on Google Meet:

Video call link: https://meet.google.com/tsj-nxyr-jiq
Or dial: ‪(US) +1 617-675-4444‬ PIN: ‪588 943 846 0320‬#
More phone numbers: https://tel.meet/tsj-nxyr-jiq?pin=5889438460320

Please note: By joining this call, you agree to abide by our WTF is SEO? community guidelines. Failure to respect our guidelines will result in your removal from the community call, at the discretion of WTF is SEO?.

Get ready for an hour of engaging conversation with like-minded professionals in the news SEO industry.

ALSO!

We’re thrilled to share that Trisolute News Dashboard, a widely used tool in the news SEO community, is our presenting sponsor for the call!

Trisolute NewsDashboard – ONA Industry Directory

The Trisolute News Dashboard is THE best-in-class, award-winning news SEO tool serving online news publishers since 2012. We demystify the news SEO universe and increase publishers’ visibility with near-real-time data and actionable insights while helping to build search authority on Google News, SERPs and Discover.

Please reply directly to this email if you have any questions you want answered during the call. We’re keen to make this as interactive and useful as possible.

Your pals in news SEO,

Jessie and Shelby

Recommended reading before the call: