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Hi Jessie & Shelby! HUGE fan of WTF. You've helped me and my newsroom so much. Editors and reporters often ask me: What is the keyword difficulty 'cutoff'? For instance if we were between three keywords:

A: volume 50, keyword difficult 42

B: volume 590, keyword difficult 68

C: volume 6.6K, keyword difficulty 80

We use SEMrush. Would it be worth it to go after the keyword C, despite the higher KD? Or should we always avoid keywords in the 70-100% KD range?

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