Archive - WTF is SEO?

Mastering E.E.A.T: How to create content Google wants

We cover Google's E.E.A.T guidelines and explain how mastering these pillars can elevate the visibility of publisher content in search

Aug 28, 2023 •

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What we learned at NESS 2025 (pt. 1)

We had such a great time at NESS 2025. Here’s part one of what we learned

Oct 27 •

Winning headline strategies from news SEO experts

Headlines, headlines, headlines. SEO pros from top publications and agencies provide expert insight on writing headlines for every type of content…

Nov 13, 2023 •

Technical concepts every news SEO needs to know

Must-know technical SEO concepts: how Google works, what algorithm updates and ranking signals are, plus the value of backlinks for publishers.

Jan 27 •

How to do keyword research for news 101

Keyword research is the foundation of good content SEO. Here’s how to conduct effective keyword research, identify reader needs, and optimize your…

Jan 22, 2024 •

Ask the SEO Experts: Handling algorithm updates

Lily Ray, Michael King and Ryan Sammy help unpack Google's core updates

Apr 7 •

What query fan-out means for the future of search

We explain how the query fan-out technique works, how it collapses the reader's journey and strategies publishers can consider.

Jul 7 •

What is zero-click search?

We explain what publishers need to know about zero-click search and how news SEOs are reacting

Sep 22 •

When to publish & update content using SEO insights

Here’s how to use SEO insights to decide optimal publishing times, when to update content and when to create new articles

Dec 2, 2024 •

What is Generative Engine Optimization?

GEO is a discipline to help enhance your brand’s visibility on AI answer engines. Here's what to know

Mar 31 •

Authorship SEO for news publishers

Authorship as a strategy for news SEO is all about leveraging your writer’s E.E.A.T. and communicating topical authority.

Jun 12, 2023 •

Content SEO: What every news SEO needs to know

To kick off the new year, we're going back to basics. These are must-know content SEO concepts!

Jan 21 •

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