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Mastering E.E.A.T: How to create content Google wants
We cover Google's E.E.A.T guidelines and explain how mastering these pillars can elevate the visibility of publisher content in search
Aug 28, 2023
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Jessie Willms
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Mastering E.E.A.T: How to create content Google wants
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Winning headline strategies from news SEO experts
Headlines, headlines, headlines. SEO pros from top publications and agencies provide expert insight on writing headlines for every type of content…
Nov 13, 2023
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Winning headline strategies from news SEO experts
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How to do keyword research for news 101
Keyword research is the foundation of good content SEO. Here’s how to conduct effective keyword research, identify reader needs, and optimize your…
Jan 22, 2024
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How to do keyword research for news 101
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Technical concepts every news SEO needs to know
Must-know technical SEO concepts: how Google works, what algorithm updates and ranking signals are, plus the value of backlinks for publishers.
Jan 27
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Technical concepts every news SEO needs to know
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When to publish & update content using SEO insights
Here’s how to use SEO insights to decide optimal publishing times, when to update content and when to create new articles
Dec 2, 2024
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When to publish & update content using SEO insights
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Authorship SEO for news publishers
Authorship as a strategy for news SEO is all about leveraging your writer’s E.E.A.T. and communicating topical authority.
Jun 12, 2023
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Authorship SEO for news publishers
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18 news SEO tips, tricks and extensions
We asked some of our favourite SEOs working in news for their tips, tricks and go-to extensions/tools. Find 18 tips inside
Sep 16, 2024
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18 news SEO tips, tricks and extensions
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How to succeed as a news SEO
We asked industry leaders from NBC, The Athletic, Vox, Red Ventures, NYT Cooking and The Washington Post for tips on how to be a high-achieving newsroom…
Mar 4, 2024
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How to succeed as a news SEO
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Site navigation: Why it matters for news SEO
The nav is the most-seen component on your website, and a good navigation can help readers and Google understand the topics that your publication covers
Mar 11, 2024
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Site navigation: Why it matters for news SEO
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Content SEO: What every news SEO needs to know
To kick off the new year, we're going back to basics. These are must-know content SEO concepts!
Jan 21
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Content SEO: What every news SEO needs to know
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A beginner's guide to news SEO guides
We explain why guides are a must-have for publishers, and outline the process step-by-step for creating guides. From keyword research, to structure and…
Feb 26, 2024
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A beginner's guide to news SEO guides
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#BREAKING: SEO for live news
Here's how to win on search during breaking news events – best practices for determining when to "go live," how to update the blog and more
Apr 8, 2024
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#BREAKING: SEO for live news
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