Ask a News SEO

Did AI kill evergreen content? Let's discuss.

Our panel of Mark Williams-Cook, Louisa Frahm and Harry Clarkson-Bennett explain the value of durable, repeatable and updatable content for news…

Sep 1 • WTF is SEO?, Harry Clarkson-Bennett, and Mark Williams-Cook

Ask a News SEO: Gerard Kijlstra

The CEO of Newsifier demystifies Google Discover and talks about how understanding audience interests can drive viral performance

Aug 17 • WTF is SEO?

Ask a News SEO: Nicola Agius

We discuss the current state of Google Search, the concerns of AI and where opportunities lie for publishers.

Jul 20 • WTF is SEO?

Ask a News SEO: USA Today’s Michael Hastings

We talked about using AI in the newsroom, building trust with audience, as well as what he wishes more editors understood about AI

Jun 23 • WTF is SEO?

Do explainers still work? The experts discuss

With all the changes in AI and SEO, we wanted to ask the experts: is there still value in explanatory journalism?

Mar 30 • WTF is SEO?

Ask a News SEO: Deborah Carver

We talked about all the ways search is in flux, getting into the weeds of the pillars of brand building for publishers and the importance of social deep…

Mar 9 • WTF is SEO?

Ask a News SEO: Gabriella Iannetta

We chatted with Realtor.com's Gabriella Iannetta. We cover how publishers can adapt SEO strategies for LLMs and ChatGPT while maintaining organic search…

Nov 10, 2025 • WTF is SEO?

🎟️ Giveaway to NESS! | Ask a News SEO with Barry Adams and John Shehata

We have FIVE (5) free NESS tickets. Click open for details.

Sep 29, 2025 • WTF is SEO?

Ask a News SEO: William Flannigan

William chats with us about SERP monitoring tactics and how that information can help predict where Google might be going next.

Aug 25, 2025 • WTF is SEO?

Ask a News SEO: Kevin Indig

We talked about the query fan-out technique, Kevin's AI Overviews UX study and what publishers need to know about our AI future.

Jul 21, 2025 • WTF is SEO?

Ask a News SEO: Erin Seims

The NYT's Erin Seims discusses being the bridge between editorial and product, and knowing when to focus on new features versus maintaining good…

Jun 23, 2025 • WTF is SEO?

Ask a News SEO: Nic Newman

Nic sizes up the threat from AI Overviews, lessons from the creator economy and explains why smaller publishers may have an advantage in the realm of…

May 12, 2025 • WTF is SEO?

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