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We’re thrilled to have Katie Vogel, from Hearst, join to talk about how good journalism is about being concise, empathetic and understanding the needs…

Nov 27

The WSJ’s Edward Hyatt joins to chat about SEO for live news, building audience teams and more

Oct 30

Aleyda Solis shares her insights on Search Generative Experience, essential SEO skills, experimenting and much, much more

Sep 18

We discussed the importance of having early involvement in the process, communicating success (and failure), and the challenge of merging multiple sites…

Jul 24

The Times & Sunday Times editors join us to discuss the value and challenge of paywalls for news SEO — plus the benefits of talking to your rivals.

Jun 26

This week: We were so jazzed to talk about news product SEO, spreading knowledge in the newsroom and the right to win in search.

Apr 17

The Athletic’s Ryan Mayer joins us to talk about minimizing chaos during major tentpole news events, competitive research and the core skills every SEO…

Mar 27

Guest writer Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors and ways publisher can optimize their…

Mar 13

We were thrilled to chat with ESPN’s Louisa about coverage approaches for tentpole events in sports, competitive analysis for key coverage areas and…

Feb 27

This week: Lily Ray on E.E.A.T, topical authority, making authorship part of your search strategy and the future of AI content generation tools for SEO.

Jan 30

Megan Griffith-Greene, the service journalism editor for the Washington Post. We were so thrilled to chat about how service-oriented reporting can build…

Dec 5, 2022

John Shehata joins #WTFisSEO to talk about the unpredictable – and sometimes – volatile surface that is Google Discover, evergreen content workflows and…

Nov 7, 2022

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