WTF is SEO?

Do explainers still work? The experts discuss

With AI coming for top-of-the-funnel questions, we wanted to ask the experts: is there still value in explanatory journalism?

Mar 30 • WTF is SEO?

9

Google news and updates

The latest Google news and updates, plus a look at some reports about the state of publisher traffic.

Mar 23 • WTF is SEO?

9

1

Paywalls: Expert tips for technical and editorial SEO

We're sharing some of our favourite learnings from our masterclass with Barry Adams and Harry Clarkson-Bennett

Mar 16 • WTF is SEO?

8

1

Ask a News SEO: Deborah Carver

We talked about all the ways search is in flux, getting into the weeds of the pillars of brand building for publishers and the importance of social deep…

Mar 9 • WTF is SEO?

10

2

What is podcast SEO?

How we optimize content — across text, video and audio — is changing. Here's what to know about why podcast SEO matters for publishers

Mar 2 • WTF is SEO?

12

1

February 2026

What is Google's Preferred Sources?

Google’s Preferred Sources feature is a shift toward personalization on search – but can help publishers build audience loyalty. Here’s what else to…

Feb 23 • WTF is SEO?

12

Google news and updates

The latest tomfoolery from Google: a Discover-only core update, as well as changes to AI Mode and AI Overviews

Feb 9 • WTF is SEO?

4

1

1

Join our winter AI community call [together with Trisolute]

Catch our discussion on AI and search on February 11, in partnership with Trisolute News Dashboard!

Feb 5 • WTF is SEO?

3

1

Are we freaking out about AI too much? Let’s discuss

A conversation about how AI is impacting publishers.

Feb 2 • WTF is SEO?

8

January 2026

5 quick news SEO wins every editor can get right now

Improve your search visibility right now. We share five simple tactics to that can demonstrate the value of SEO and increase the reach to your…

Jan 26 • WTF is SEO?

13

3

1

2026 is here. The foundational SEO concepts you (still) need to know

We take a step back to review the foundational news SEO concepts still critical for publishers. Plus: a look at WTF is SEO? plans for 2026!

Jan 20 • WTF is SEO?

8

2

2

December 2025

What’s on tap for news SEO in 2026?

17 experts dig out their magic balls and tell us what Google will do next year, plus how publishers should respond

Dec 15, 2025 • WTF is SEO?

16

1