Archive - WTF is SEO?

Ask a News SEO: William Flannigan

This week is all about watching Google. We chat about SERP monitoring tactics and how that information can help predict where Google might be going…

Aug 25 •

How 3 top SEO tools track your brand in AI

We review industry favourites and compare their strengths, weaknesses and limitations for monitoring and tracking visibility in AI features.

Aug 18 •

Branded search: How to improve your site’s visibility

How to establish a baseline branded search metric and actually improve your publication’s profile

Aug 11 •

July 2025

Recapping the core update and other search news

Updates from Google land, AI developments and a quick recap of a great Kevin Indig post.

Jul 28 •

Ask a News SEO: Kevin Indig

We talked about the query fan-out technique, Kevin's AI Overviews UX study and what publishers need to know about our AI future.

Jul 21 •

Five soft skills every news SEO needs to master

Why adaptability, communication, news judgment, people-first thinking and decision making are essentials for news SEO — plus tips to build each skill

Jul 14 •

What query fan-out means for the future of search

We explain how the query fan-out technique works, how it collapses the reader's journey and strategies publishers can consider.

Jul 7 •

June 2025

Ask a News SEO: Erin Seims

Erin discusses being the bridge between editorial and product, and knowing when to focus on new features versus maintaining good technical SEO.

Jun 23 •

Starting at 11:00 a.m ET: Top Stories panel [together with Trisolute]

Join us TODAY at 11 a.m. ET/3 p.m. GMT for an hour-long engaging discussion from some of the best in the industry!

Jun 18 •

A publisher's playbook for YMYL and E.E.A.T

Here's how to boost the E.E.A.T signals for YMYL content, especially in the age of AI

Jun 16 •

3 AI tools for news SEO

Join our Top Stories panel on June 18

Jun 9 •

Reactions and responses to AI Mode

We've rounded up reactions from experts to make sense of the next evolution of search — plus: join our Top Stories panel!

Jun 2 •

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