WTF is SEO?

🎟️ FIVE free tickets to NESS | Ask a News SEO with Barry Adams and John Shehata

We have FIVE (5) free NESS tickets to next week’s event. Open to enter and read the in-depth interview with the co-founders

Oct 6 • WTF is SEO? and Barry Adams

5

Google Search Console: What to know

What GSC is, plus all of Google’s recent releases to the tool. Here’s what to know about AI impressions, social tracking and more

Oct 5 • WTF is SEO?

8

September 2026

STARTING SOON: Join our GSC community call with Barry Adams [with Trisolute]

We’ll cover what new insights you can glean, plus the foundational things to not forget, plus much more!

Sep 30 • WTF is SEO? and Barry Adams

5

What is entity SEO?

The concept of entity SEO is not new, but is increasingly important in an AI world

Sep 28 • WTF is SEO?

13

2

1

Ask a News SEO: Dan Oshinsky

AI has arrived in the email inbox. What should publishers do? We talk to Dan Oshinsky about the best approaches

Sep 22 • WTF is SEO?

8

AI and Google updates to know

Here are the most recent updates to Google’s surfaces, generative AI and everything in between

Sep 14 • WTF is SEO?

7

Join our community call on GSC with Barry Adams [together with Trisolute]

Barry Adams will join our September 30 community call to talk updates to Google Search Console, presented in partnership with Trisolute News Dashboard!

Sep 3 • WTF is SEO? and Barry Adams

4

1

Did AI kill evergreen content? Let's discuss.

Our panel of Mark Williams-Cook, Louisa Frahm and Harry Clarkson-Bennett explain the value of durable, repeatable and updatable content for news…

Sep 1 • WTF is SEO?, Harry Clarkson-Bennett, and Mark Williams-Cook

12

2

August 2026

Has AI changed topic authority? No (but also yes)

We asked news SEO experts for their insight on how topic authority has changed in the AI world — and what to do about it!

Aug 24 • WTF is SEO?

15

1

Ask a News SEO: Gerard Kijlstra

The CEO of Newsifier demystifies Google Discover and talks about how understanding audience interests can drive viral performance

Aug 17 • WTF is SEO?

12

Google news and updates

We cover several interesting studies on zero-click searches, topic authority in artificial intelligence and reports on a publisher exploring the…

Aug 10 • WTF is SEO?

11

July 2026

What’s a LLM?

We go back to basics, explaining why LLMs are integral to AI Mode, AI Overviews and all of your favourite (or not-so-favourite) models.

Jul 27 • WTF is SEO?

13