WTF is SEO?

What is Google's Preferred Sources?

Google’s Preferred Sources feature is a shift toward personalization on search – but can help publishers build audience loyalty. Here’s what else to…

Feb 23 • WTF is SEO?

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Google news and updates

The latest tomfoolery from Google: a Discover-only core update, as well as changes to AI Mode and AI Overviews

Feb 9 • WTF is SEO?

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Join our winter AI community call [together with Trisolute]

Catch our discussion on AI and search on February 11, in partnership with Trisolute News Dashboard!

Feb 5 • WTF is SEO?

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Are we freaking out about AI too much? Let’s discuss

A conversation about how AI is impacting publishers.

Feb 2 • WTF is SEO?

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January 2026

5 quick news SEO wins every editor can get right now

Improve your search visibility right now. We share five simple tactics to that can demonstrate the value of SEO and increase the reach to your…

Jan 26 • WTF is SEO?

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2026 is here. The foundational SEO concepts you (still) need to know

We take a step back to review the foundational news SEO concepts still critical for publishers. Plus: a look at WTF is SEO? plans for 2026!

Jan 20 • WTF is SEO?

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December 2025

What’s on tap for news SEO in 2026?

17 experts dig out their magic balls and tell us what Google will do next year, plus how publishers should respond

Dec 15, 2025 • WTF is SEO?

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Our favourite newsletters of 2025

We dive into the archive and pull out our favourite newsletters, and the top advice from a looooong year in news SEO.

Dec 8, 2025 • WTF is SEO?

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It’s the Olympics – again. Here’s how to win on search

Nine hacks for your 2026 Winter Olympics SEO strategy

Dec 1, 2025 • WTF is SEO?

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November 2025

Google news and updates

We recap recent changes to Google’s AI model, Gemini, the company’s GenAI offerings, the anti-spam antitrust investigation, plus improvements to Google…

Nov 24, 2025 • WTF is SEO?

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STARTING SOON: Google Trends community call [together with Trisolute News Dashboard]

Today at 11 a.m. ET, join WTF is SEO? and Louisa Frahm for a discussion on Google Trends in partnership with Trisolute News Dashboard!

Nov 19, 2025 • WTF is SEO?

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9 tips for Black Friday success

Millions of people will flock to search during Black Friday. Publishers with an affiliate arm will need to be vigilant, opportunistic and have a solid…

Nov 17, 2025 • WTF is SEO?

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