Archive - WTF is SEO?

Google news and updates: AI Mode, Chegg lawsuit, audience trends

Major developments like a groundbreaking lawsuit, a new AI feature and changes in how Google handles online content kicked off 2025

Mar 17 •

How to best optimize the 5 headline fields

Each headline element can cater to a specific audience and platform, giving publishers a competitive advantage

Mar 10 •

Ask a News SEO: Harry Clarkson-Bennett

This week is all about affiliate. We discuss whether it remains a viable strategy, the importance of high-quality, user-first content and why avoiding…

Mar 3 •

February 2025

Branded search for news SEO

Here’s how branded search helps measure your site’s audience loyalty, brand awareness and how to uncover valuable insights. Find out how to track and…

Feb 24 •

STARTING SOON: Join our Google Discover community call

Your content went viral on Discover. Now what? Today at 3 p.m. ET / 8 p.m. GMT, join our winter community call, in partnership with Trisolute News…

Feb 19 •

Ask a SEO: Glenn Gabe

Glenn unpacks Google’s broad core updates, explains why sites experience volatility and how publishers can future-proof their SEO

Feb 10 •

How to start a new news SEO job

So, you just started a new SEO role! Here are seven steps to starting your news SEO role on sure footing.

Feb 3 •

January 2025

Technical concepts every news SEO needs to know

Must-know technical SEO concepts: how Google works, what algorithm updates and ranking signals are, plus the value of backlinks for publishers.

Jan 27 •

Save the date: Google Discover community call

Your content went viral on Discover. Now what? Dive into the platfoform during our winter community call, in partnership with Trisolute News Dashboard

Jan 23 •

Content SEO: What every news SEO needs to know

To kick off the new year, we're going back to basics. These are must-know content SEO concepts!

Jan 21 •

December 2024

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