Archive - WTF is SEO?

May 2025

Join our Top Stories panel discussion [together with Trisolute]

As news on Google Search evolves, what do publishers need to know? Join our panel discussion in partnership with Trisolute News Dashboard

May 30 •

What happened at Google I/O

Last week, Google held its annual two-day I/O conference. Here's what publishers need to know

May 27 •

Ask a News SEO: Nic Newman

Nic Newman explains the size of AI Overview's threat, lessons from the creator economy and why smaller publishers may have an advantage in the realm of…

May 12 •

5 questions about backlinks

We answer some common questions and clarify the importance of acquiring high-quality links.

May 5 •

April 2025

What is parasite SEO?

We cover the evolution of parasite SEO, from historic black-hat tactics to how UGC platforms like Reddit, LinkedIn and YouTube complicate things

Apr 29 •

Save the date: Must-have news SEO skills for 2025 community call

We cover some of the must-have SEO skills editors need to succeed. Plus: Need a mentor? We can help. Join our spring call in partnership with Trisolute…

Apr 22 •

What to know about Your Money or Your Life

We cover what YMYL is, what Google’s guidelines say about it and the role of E.E.A.T.

Apr 14 •

Ask the SEO Experts: Handling algorithm updates

Lily Ray, Michael King and Ryan Sammy help unpack Google's core updates

Apr 7 •

March 2025

What is Generative Engine Optimization?

GEO is a discipline to help enhance your brand’s visibility on AI answer engines. Here's what to know

Mar 31 •

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