WTF is SEO?

ChatGPT for competitive analysis

How ChatGPT can help identify competitors, start analysis, wrangle data and review headline strategy.

Oct 6 • 

WTF is SEO?

18

September 2025

🎟️ Giveaway to NESS! | Ask a News SEO with Barry Adams and John Shehata

We have FIVE (5) free NESS tickets. Click open for details.

Sep 29 • 

WTF is SEO?

11

What is zero-click search?

We explain what publishers need to know about zero-click search and how news SEOs are reacting

Sep 22 • 

WTF is SEO?

16

1

What we learned at #ONA25

We’ve got an overview of key themes, notes from some of our favourite session sessions – and a recap of our talk about the value of brand and people in…

Sep 15 • 

WTF is SEO?

7

ChatGPT, AIO and other alternatives to traditional search

A product-by-product breakdown of organic search alternatives like AI Mode and ChatGPT

Sep 8 • 

WTF is SEO?

14

August 2025

Ask a News SEO: William Flannigan

This week is all about watching Google. We chat about SERP monitoring tactics and how that information can help predict where Google might be going…

Aug 25 • 

WTF is SEO?

19

How 3 top SEO tools track your brand in AI

We review industry favourites and compare their strengths, weaknesses and limitations for monitoring and tracking visibility in AI features.

Aug 18 • 

WTF is SEO?

15

Branded search: How to improve your site’s visibility

How to establish a baseline branded search metric and actually improve your publication’s profile

Aug 11 • 

WTF is SEO?

15

July 2025

Recapping the core update and other search news

Updates from Google land, AI developments and a quick recap of a great Kevin Indig post.

Jul 28 • 

WTF is SEO?

6

1

Ask a News SEO: Kevin Indig

We talked about the query fan-out technique, Kevin's AI Overviews UX study and what publishers need to know about our AI future.

Jul 21 • 

WTF is SEO?

5

Five soft skills every news SEO needs to master

Why adaptability, communication, news judgment, people-first thinking and decision making are essentials for news SEO — plus tips to build each skill

Jul 14 • 

WTF is SEO?

6

What query fan-out means for the future of search

We explain how the query fan-out technique works, how it collapses the reader's journey and strategies publishers can consider.

Jul 7 • 

WTF is SEO?

11

1