Archive - WTF is SEO?

Google news and updates

We recap recent changes to Google’s AI model, Gemini, the company’s GenAI offerings, the anti-spam antitrust investigation, plus improvements to Google…

Nov 24 •

STARTING SOON: Google Trends community call [together with Trisolute News Dashboard]

Today at 11 a.m. ET, join WTF is SEO? and Louisa Frahm for a discussion on Google Trends in partnership with Trisolute News Dashboard!

Nov 19 •

9 tips for Black Friday success

Millions of people will flock to search during Black Friday. Publishers with an affiliate arm will need to be vigilant, opportunistic and have a solid…

Nov 17 •

Ask a News SEO: Gabriella Iannetta

We chatted with Realtor.com's Gabriella Iannetta. We cover how publishers can adapt SEO strategies for LLMs and ChatGPT while maintaining organic search…

Nov 10 •

Join our Google Trends community call [together with Trisolute]

Joined by Louisa Frahm, catch our discussion on Google Trends in partnership with Trisolute News Dashboard!

Nov 6 •

What we learned at NESS 2025 (pt. 2)

We had such a great time last week at NESS. Here’s part two of what we learned

Nov 3 •

October 2025

What we learned at NESS 2025 (pt. 1)

We had such a great time at NESS 2025. Here’s part one of what we learned

Oct 27 •

What publishers need to do about zero-click search

14 experts gave us their actionable insights on what publishers can do in the face of a zero-click future.

Oct 20 •

ChatGPT for competitive analysis

How ChatGPT can help identify competitors, start analysis, wrangle data and review headline strategy.

Oct 6 •

September 2025

🎟️ Giveaway to NESS! | Ask a News SEO with Barry Adams and John Shehata

We have FIVE (5) free NESS tickets. Click open for details.

Sep 29 •

What is zero-click search?

We explain what publishers need to know about zero-click search and how news SEOs are reacting

Sep 22 •

What we learned at #ONA25

We’ve got an overview of key themes, notes from some of our favourite session sessions – and a recap of our talk about the value of brand and people in…

Sep 15 •

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