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Search traffic declines and what to do
We’re answering some lingering questions about search traffic declines, how to communicate changes to executives, and new avenues to connect with…
Jul 23
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WTF is SEO?
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Search traffic declines and what to do
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Half the world votes in 2024. Our guide to election SEO
Prepare for an election with expert tips on SEO tactics and audience strategy. Here’s how to effectively plan your reporting for high-stakes elections
Jul 15
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WTF is SEO?
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Half the world votes in 2024. Our guide to election SEO
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Ask a News SEO: Caryn Shaffer
The Philadelphia Inquirer’s Caryn Shaffer talks about collaboration in the newsroom, plus using Google Trends, Reddit and other tools for local SEO to…
Jul 8
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WTF is SEO?
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Ask a News SEO: Caryn Shaffer
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Join our next community call: My traffic is down — WTF do I do?
With constant updates to algorithms, a volatile news cycle and competing demands for readers' attention, publishers are struggling. Let's talk about it.
Jul 2
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WTF is SEO?
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Join our next community call: My traffic is down — WTF do I do?
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June 2024
How to run a post-mortem
Turns out: The debrief starts during news. Keep screenshots and notes in one central place (a Slack thread) so the review is easy
Jun 24
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WTF is SEO?
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How to run a post-mortem
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SEO for planned & tentpole news events
Gear up for planned news with our news SEO guide. Here’s what to do before and during tentpole events to cut down on chaos and shine in big moments.
Jun 17
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WTF is SEO?
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SEO for planned & tentpole news events
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Ask a News SEO: Maddie Shepherd
Maddie Shepherd, Director of SEO for CBS News and stations, join us for an Ask a News SEO interview, where we discuss the nuances of network journalism…
Jun 10
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WTF is SEO?
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Ask a News SEO: Maddie Shepherd
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(Bonus!) What to know about Google Search Console
Ahead of our masterclass with Barry Adams, we're highlighting at a few things Google Search Console can do. Sign up for our June 11 call!
Jun 7
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WTF is SEO?
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Barry Adams
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(Bonus!) What to know about Google Search Console
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Google’s AI Overviews: 5 things publishers should know
After the U.S.-wide rollout and last week’s hullabaloo about odd and incorrect answers, we take a look at some things publishers need to know
Jun 3
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WTF is SEO?
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Google’s AI Overviews: 5 things publishers should know
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May 2024
What is the audience funnel?
Here are the tactics SEO editors can employ for each phase of the audience funnel.
May 28
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WTF is SEO?
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What is the audience funnel?
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Google Search Console masterclass call with Barry Adams
Google Search Console is an essential tool for every SEO working in news
May 23
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WTF is SEO?
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Google Search Console masterclass call with Barry Adams
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Tracking and updating evergreen (with spreadsheet template!)
We’ve updated our evergreen guidance to include more on finding and updating stories, plus a look at “news durables'' or durable content — aka…
May 13
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WTF is SEO?
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Tracking and updating evergreen (with spreadsheet template!)
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