Archive - WTF is SEO?

What is parasite SEO?

We cover the evolution of parasite SEO, from historic black-hat tactics to how UGC platforms like Reddit, LinkedIn and YouTube complicate things

Apr 29 •

Save the date: Must-have news SEO skills for 2025 community call

We cover some of the must-have SEO skills editors need to succeed. Plus: Need a mentor? We can help. Join our spring call in partnership with Trisolute…

Apr 22 •

What to know about Your Money or Your Life

We cover what YMYL is, what Google’s guidelines say about it and the role of E.E.A.T.

Apr 14 •

Ask the SEO Experts: Handling algorithm updates

Lily Ray, Michael King and Ryan Sammy help unpack Google's core updates

Apr 7 •

March 2025

What is Generative Engine Optimization?

GEO is a discipline to help enhance your brand’s visibility on AI answer engines. Here's what to know

Mar 31 •

Ask a SEO: Glenn Gabe (part two!)

Glenn gives us his thoughts on AI Mode and what publishers should think about the future of search

Mar 25 •

Google news and updates: AI Mode, Chegg lawsuit, audience trends

Major developments like a groundbreaking lawsuit, a new AI feature and changes in how Google handles online content kicked off 2025

Mar 17 •

How to best optimize the 5 headline fields

Each headline element can cater to a specific audience and platform, giving publishers a competitive advantage

Mar 10 •

Ask a News SEO: Harry Clarkson-Bennett

This week is all about affiliate. We discuss whether it remains a viable strategy, the importance of high-quality, user-first content and why avoiding…

Mar 3 •

February 2025

Branded search for news SEO

Here’s how branded search helps measure your site’s audience loyalty, brand awareness and how to uncover valuable insights. Find out how to track and…

Feb 24 •

STARTING SOON: Join our Google Discover community call

Your content went viral on Discover. Now what? Today at 3 p.m. ET / 8 p.m. GMT, join our winter community call, in partnership with Trisolute News…

Feb 19 •

Ask a SEO: Glenn Gabe

Glenn unpacks Google’s broad core updates, explains why sites experience volatility and how publishers can future-proof their SEO

Feb 10 •

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