Archive - WTF is SEO?

Has AI changed topic authority? No (but also yes)

We asked news SEO experts for their insight on how topic authority has changed in the AI world — and what to do about it!

Aug 24 • WTF is SEO?

Ask a News SEO: Gerard Kijlstra

The CEO of Newsifier demystifies Google Discover and talks about how understanding audience interests can drive viral performance

Aug 17 • WTF is SEO?

Google news and updates

We cover several interesting studies on zero-click searches, topic authority in artificial intelligence and reports on a publisher exploring the…

Aug 10 • WTF is SEO?

July 2026

What’s a LLM?

We go back to basics, explaining why LLMs are integral to AI Mode, AI Overviews and all of your favourite (or not-so-favourite) models.

Jul 27 • WTF is SEO?

Ask a News SEO: Nicola Agius

We discuss the current state of Google Search, the concerns of AI and where opportunities lie for publishers.

Jul 20 • WTF is SEO?

Podcast SEO tips with Steven Wilson-Beales

These are key pillars for creating a great podcast. Plus: highlights from the excellent Q&A!

Jul 13 • WTF is SEO? and Steven Wilson-Beales

June 2026

Ask a News SEO: USA Today’s Michael Hastings

We talked about using AI in the newsroom, building trust with audience, as well as what he wishes more editors understood about AI

Jun 23 • WTF is SEO?

STARTING SOON: Tune into our AI in Search conversation [together with Marfeel]

TODAY AT 11:00 A.M. ET: We've partnered up with Marfeel to bring you an interactive discussion about AI in search and what to do about it

Jun 22

Expert SEO tips on winning Prime Day

How to win this summer's Prime Day – we spoke with affiliate SEO experts to get their best tips

Jun 15 • WTF is SEO?

Tune into our AI in Search conversation [together with Marfeel]

We've partnered up with Marfeel to bring you an interactive discussion about AI in search — and what to do about it — on June 22, 2026

Jun 11

Last minute Prime Day prep

With a June Prime Day in the calendar, we review our affiliate SEO best practices

Jun 9 • WTF is SEO?

World Cup SEO: A last-minute guide

Every publisher has an opportunity to be in the mix for the World Cup. Here are nine tips ahead of one of the biggest moments in sports

Jun 2 • WTF is SEO?

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