Archive - WTF is SEO?

What’s on tap for news SEO in 2026?

17 experts dig out their magic balls and tell us what Google will do next year, plus how publishers should respond

Dec 15, 2025 • WTF is SEO?

Our favourite newsletters of 2025

We dive into the archive and pull out our favourite newsletters, and the top advice from a looooong year in news SEO.

Dec 8, 2025 • WTF is SEO?

It’s the Olympics – again. Here’s how to win on search

Nine hacks for your 2026 Winter Olympics SEO strategy

Dec 1, 2025 • WTF is SEO?

November 2025

Google news and updates

We recap recent changes to Google’s AI model, Gemini, the company’s GenAI offerings, the anti-spam antitrust investigation, plus improvements to Google…

Nov 24, 2025 • WTF is SEO?

STARTING SOON: Google Trends community call [together with Trisolute News Dashboard]

Today at 11 a.m. ET, join WTF is SEO? and Louisa Frahm for a discussion on Google Trends in partnership with Trisolute News Dashboard!

Nov 19, 2025 • WTF is SEO?

9 tips for Black Friday success

Millions of people will flock to search during Black Friday. Publishers with an affiliate arm will need to be vigilant, opportunistic and have a solid…

Nov 17, 2025 • WTF is SEO?

Ask a News SEO: Gabriella Iannetta

We chatted with Realtor.com's Gabriella Iannetta. We cover how publishers can adapt SEO strategies for LLMs and ChatGPT while maintaining organic search…

Nov 10, 2025 • WTF is SEO?

Join our Google Trends community call [together with Trisolute]

Joined by Louisa Frahm, catch our discussion on Google Trends in partnership with Trisolute News Dashboard!

Nov 6, 2025 • WTF is SEO?

What we learned at NESS 2025 (pt. 2)

We had such a great time last week at NESS. Here’s part two of what we learned

Nov 3, 2025 • WTF is SEO?

October 2025

What we learned at NESS 2025 (pt. 1)

We had such a great time at NESS 2025. Here’s part one of what we learned

Oct 27, 2025 • WTF is SEO?

What publishers need to do about zero-click search

14 experts gave us their actionable insights on what publishers can do in the face of a zero-click future.

Oct 20, 2025 • WTF is SEO?

ChatGPT for competitive analysis

How ChatGPT can help identify competitors, start analysis, wrangle data and review headline strategy.

Oct 6, 2025 • WTF is SEO?

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts