Archive - WTF is SEO?

Google I/O: What to know

The TL;DR for Google I/O 2026: AI is everywhere on Google — whether you like it or not

May 26 • WTF is SEO?

Ask a News SEO: Clara Soteras

We talked about all things creators and authorship, and the most underrated soft skill in news SEO.

May 11 • WTF is SEO?

Core update, AI and more: Google news

The latest Google news and updates to know this month

May 5 • WTF is SEO?

April 2026

How to do multimodal search

Here's how to start approaching a multimodal strategy in your newsrooms

Apr 27 • WTF is SEO?

Join our podcast SEO community call with Steven Wilson-Beales [together with Trisolute]

Steven Wilson-Beales will join our spring community call to talk all things podcast SEO, in partnership with Trisolute News Dashboard!

Apr 23 • WTF is SEO?

What does 'multimodal' mean?

We unpack the shift from the “classic” text-only experience to the evolution of using many inputs to get a diversity of outputs.

Apr 20 • WTF is SEO?

What we learned at ONA 2026

Highlights from our favourite sessions on SEO, reaching young audiences, combatting news fatigue and winning on Reddit.

Apr 13 • WTF is SEO?

March 2026

Do explainers still work? The experts discuss

With AI coming for top-of-the-funnel questions, we wanted to ask the experts: is there still value in explanatory journalism?

Mar 30 • WTF is SEO?

Google news and updates

The latest Google news and updates, plus a look at some reports about the state of publisher traffic.

Mar 23 • WTF is SEO?

Paywalls: Expert tips for technical and editorial SEO

We're sharing some of our favourite learnings from our masterclass with Barry Adams and Harry Clarkson-Bennett

Mar 16 • WTF is SEO?

Ask a News SEO: Deborah Carver

We talked about all the ways search is in flux, getting into the weeds of the pillars of brand building for publishers and the importance of social deep…

Mar 9 • WTF is SEO?

What is podcast SEO?

How we optimize content — across text, video and audio — is changing. Here's what to know about why podcast SEO matters for publishers

Mar 2 • WTF is SEO?

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts