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Google news and updates: Search Generative Experience
This week, a debrief of Google’s newly announced generative experience from Google I/O, what the change means in search and how it might affect…
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WTF is SEO?
Effective subheadings for news SEO
Subheadings are an on-page optimization opportunity – for readers and search engines alike. We cover best practices and how to use search data to inform…
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WTF is SEO?
WTF happened with Google this month?
Google caused confusion – and frustration – with the unveiling of changes to page experience. Plus, we unpack what’s Google's recent reviews system…
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WTF is SEO?
2
April 2023
Image SEO 101
Optimizing images for search is an often overlooked part of on-page optimization. In this issue we share tips and best practices for image SEO.
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WTF is SEO?
Ask a News SEO: USA Today's Kyle Sutton
This week: We were so jazzed to talk about news product SEO, spreading knowledge in the newsroom and the right to win in search.
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WTF is SEO?
2
Affiliate marketing SEO 2.0: Best practices
Here are the best practices for building an affiliate marketing vertical – plus SEO tactics to separate you from the competition.
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WTF is SEO?
March 2023
Ask a News SEO: The Athletic’s Ryan Mayer
The Athletic’s Ryan Mayer joins us to talk about minimizing chaos during major tentpole news events, competitive research and the core skills every SEO…
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WTF is SEO?
SEO metrics that matter
There’s an infinite number of ways we can track the impact of our efforts. Choosing the correct KPIs to track or metrics is necessary for a successful…
Crawl optimization for news publishers (with Barry Adams)
Guest writer Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors and ways publisher can optimize their…
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WTF is SEO?
2
What's the deal with ChatGPT? What about Sydney and Bard?
This week: Required reading to keep up with the changes in news SEO. What’s the deal with ChatGPT? Who – or what – are Sydney and Bard?
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WTF is SEO?
1
February 2023
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