Archive - WTF is SEO?

Five soft skills every news SEO needs to master

Why adaptability, communication, news judgment, people-first thinking and decision making are essentials for news SEO — plus tips to build each skill

Jul 14 •

What query fan-out means for the future of search

We explain how the query fan-out technique works, how it collapses the reader's journey and strategies publishers can consider.

Jul 7 •

June 2025

Ask a News SEO: Erin Seims

Erin discusses being the bridge between editorial and product, and knowing when to focus on new features versus maintaining good technical SEO.

Jun 23 •

Starting at 11:00 a.m ET: Top Stories panel [together with Trisolute]

Join us TODAY at 11 a.m. ET/3 p.m. GMT for an hour-long engaging discussion from some of the best in the industry!

Jun 18 •

A publisher's playbook for YMYL and E.E.A.T

Here's how to boost the E.E.A.T signals for YMYL content, especially in the age of AI

Jun 16 •

3 AI tools for news SEO

Join our Top Stories panel on June 18

Jun 9 •

Reactions and responses to AI Mode

We've rounded up reactions from experts to make sense of the next evolution of search — plus: join our Top Stories panel!

Jun 2 •

May 2025

Join our Top Stories panel discussion [together with Trisolute]

As news on Google Search evolves, what do publishers need to know? Join our panel discussion in partnership with Trisolute News Dashboard

May 30 •

What happened at Google I/O

Last week, Google held its annual two-day I/O conference. Here's what publishers need to know

May 27 •

Ask a News SEO: Nic Newman

Nic Newman explains the size of AI Overview's threat, lessons from the creator economy and why smaller publishers may have an advantage in the realm of…

May 12 •

5 questions about backlinks

We answer some common questions and clarify the importance of acquiring high-quality links.

May 5 •

April 2025

What is parasite SEO?

We cover the evolution of parasite SEO, from historic black-hat tactics to how UGC platforms like Reddit, LinkedIn and YouTube complicate things

Apr 29 •

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