WTF is SEO?

WTF is SEO?

Home
Book an ad
Ask a News SEO
Join our Slack
Store
Community guidelines
Archive
About
Join our winter AI community call [together with Trisolute]
Catch our discussion on AI and search on February 11, in partnership with Trisolute News Dashboard!
 • WTF is SEO?
Are we freaking out about AI too much? Let’s discuss
A conversation about how AI is impacting publishers.
 • WTF is SEO?
5 quick news SEO wins every editor can get right now
Improve your search visibility right now. We share five simple tactics to that can demonstrate the value of SEO and increase the reach to your…
 • WTF is SEO?
2026 is here. The foundational SEO concepts you (still) need to know
We take a step back to review the foundational news SEO concepts still critical for publishers. Plus: a look at WTF is SEO? plans for 2026!
 • WTF is SEO?
What’s on tap for news SEO in 2026?
17 experts dig out their magic balls and tell us what Google will do next year, plus how publishers should respond
 • WTF is SEO?
Our favourite newsletters of 2025
We dive into the archive and pull out our favourite newsletters, and the top advice from a looooong year in news SEO.
 • WTF is SEO?
It’s the Olympics – again. Here’s how to win on search
Nine hacks for your 2026 Winter Olympics SEO strategy
 • WTF is SEO?
Google news and updates
We recap recent changes to Google’s AI model, Gemini, the company’s GenAI offerings, the anti-spam antitrust investigation, plus improvements to Google…
 • WTF is SEO?
STARTING SOON: Google Trends community call [together with Trisolute News Dashboard]
Today at 11 a.m. ET, join WTF is SEO? and Louisa Frahm for a discussion on Google Trends in partnership with Trisolute News Dashboard!
 • WTF is SEO?
WTF is SEO?
WTF is SEO?
Making sense of search for publishers.
Recommendations
SEO for Google News
SEO for Google News
Barry Adams
Growth Memo
Growth Memo
Kevin Indig
Inside The Newsroom — The Newsletter For Journalists
Inside The Newsroom — The Newsletter For Journalists
Daniel Levitt
Leadership in SEO Substack
Leadership in SEO Substack
Harry Clarkson-Bennett
The SEO Sprint
The SEO Sprint
Adam Gent
WTF is SEO links
Book an ad in WTF is SEO?
Mastering E.E.A.T.
How to create content Google wants more of
Authorship SEO
Tag/topic pages
Internal links, backlinks, and topical authority
19 concepts publishers need to know
The best SEO tools for your news publication

WTF is SEO?

AboutArchiveRecommendationsSitemap
© 2026 WTF is SEO? · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture