WTF is SEO?
Subscribe
Sign in
Home
Partner With Us
Ask a News SEO
Join our Slack
Store
Community guidelines
Archive
About
Ask a News SEO: USA Today’s Michael Hastings
We talked about using AI in the newsroom, building trust with audience and what he wishes more editors understood about AI
Jun 23
•
WTF is SEO?
10
Podcast SEO tips with Steven Wilson-Beales
The top tips from our recent spring community call
Jul 13
•
WTF is SEO?
and
Steven Wilson-Beales
6
2
STARTING SOON: Tune into our AI in Search conversation [together with Marfeel]
TODAY AT 11:00 A.M. ET: We've partnered up with Marfeel to bring you an interactive discussion about AI in search and what to do about it
Jun 22
8
Most Popular
View all
Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023
•
WTF is SEO?
and
Jessie Willms
18
1
2
What we learned at NESS 2025 (pt. 1)
Oct 27, 2025
•
WTF is SEO?
11
2
1
Winning headline strategies from news SEO experts
Nov 13, 2023
•
WTF is SEO?
6
Technical concepts every news SEO needs to know
Jan 27, 2025
•
WTF is SEO?
15
1
2
How to do keyword research for news 101
Jan 22, 2024
•
WTF is SEO?
20
What query fan-out means for the future of search
Jul 7, 2025
•
WTF is SEO?
13
1
Latest
Top
Discussions
Expert SEO tips on winning Prime Day
How to win this summer's Prime Day – we spoke with affiliate SEO experts to get their best tips
Jun 15
•
WTF is SEO?
9
2
Tune into our AI in Search conversation [together with Marfeel]
We've partnered up with Marfeel to bring you an interactive discussion about AI in search — and what to do about it — on June 22, 2026
Jun 11
7
Last minute Prime Day prep
With a June Prime Day in the calendar, we review our affiliate SEO best practices
Jun 9
•
WTF is SEO?
11
World Cup SEO: A last-minute guide
Every publisher has an opportunity to be in the mix for the World Cup. Here are nine tips ahead of one of the biggest moments in sports
Jun 2
•
WTF is SEO?
4
Google I/O: What to know
The TL;DR for Google I/O 2026: AI is everywhere on Google — whether you like it or not
May 26
•
WTF is SEO?
9
1
Ask a News SEO: Clara Soteras
We talked about all things creators and authorship, and the most underrated soft skill in news SEO.
May 11
•
WTF is SEO?
12
Core update, AI and more: Google news
The latest Google news and updates to know this month
May 5
•
WTF is SEO?
11
How to do multimodal search
Here's how to start approaching a multimodal strategy in your newsrooms
Apr 27
•
WTF is SEO?
8
Join our podcast SEO community call with Steven Wilson-Beales [together with Trisolute]
Steven Wilson-Beales will join our spring community call to talk all things podcast SEO, in partnership with Trisolute News Dashboard!
Apr 23
•
WTF is SEO?
8
See all
WTF is SEO?
Making sense of search for publishers.
Subscribe
Recommendations
Growth Memo
Kevin Indig
Publishing Strategies
Steven Wilson-Beales
Leadership in SEO Substack
Harry Clarkson-Bennett
SEO for Google News
Barry Adams
Inside The Newsroom — The Newsletter For Journalists
Daniel Levitt
WTF is SEO links
Book an ad in WTF is SEO?
Mastering E.E.A.T.
How to create content Google wants more of
Authorship SEO
Tag/topic pages
Internal links, backlinks, and topical authority
19 concepts publishers need to know
The best SEO tools for your news publication
WTF is SEO?
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
