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Tracking and updating evergreen (with spreadsheet template!)
We’ve updated our evergreen guidance to include more on finding and updating stories, plus a look at “news durables'' or durable content — aka…
May 13
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WTF is SEO?
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Tracking and updating evergreen (with spreadsheet template!)
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Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023
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Jessie Willms
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Mastering E.E.A.T: How to create content Google wants
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How to do keyword research for news 101
Jan 22
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How to do keyword research for news 101
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Winning headline strategies from news SEO experts
Nov 13, 2023
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Winning headline strategies from news SEO experts
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Site navigation: Why it matters for news SEO
Mar 11
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Site navigation: Why it matters for news SEO
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Evergreen-ish: Durable content for news SEO
We’ve updated our evergreen guidance to include more on finding and updating stories, plus a look at “news durables'' or durable content — aka…
May 6
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WTF is SEO?
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Evergreen-ish: Durable content for news SEO
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Breakouts during breaking news
Here's what news SEOs need to know about identifying, pitching and ranking for breakouts during breaking news events
Apr 29
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WTF is SEO?
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Breakouts during breaking news
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Ask a News SEO: Steven Wilson-Beales
We discuss best practices for collaborating with editorial and development teams, aligning content plans and what to look forward to in the year ahead.
Apr 22
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WTF is SEO?
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Ask a News SEO: Steven Wilson-Beales
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Correction: Starting at 11:00 a.m ET — Career day community call
Join us TODAY for community call all about career growth.
Apr 17
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WTF is SEO?
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Correction: Starting at 11:00 a.m ET — Career day community call
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I’m the only SEO in my newsroom — help!
Here, we give expert takes on working as the only SEO in a newsroom. Learn how to get buy-in, balance technical and content work, and communication best…
Apr 15
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WTF is SEO?
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I’m the only SEO in my newsroom — help!
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#BREAKING: SEO for live news
Here's how to win on search during breaking news events – best practices for determining when to "go live," how to update the blog and more
Apr 8
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WTF is SEO?
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#BREAKING: SEO for live news
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Join our career day community call
Our April 17 community call is all about career development — think of it as a news SEO career day!
Apr 5
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WTF is SEO?
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Join our career day community call
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Re-ranking in Top Stories, SGE, the March algorithm updates and more questions, answered!
We’re answering your questions about SGE, Google’s March algorithm updates, recapturing ranking in Top Stories and internal links
Mar 25
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Re-ranking in Top Stories, SGE, the March algorithm updates and more questions, answered!
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Ask a News SEO: Gwen Milder
Gwen Milder, Senior SEO Editor for The Washington Post, joins us for a new Ask a News SEO interview, discussing relationship building and evergreen…
Mar 18
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WTF is SEO?
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Ask a News SEO: Gwen Milder
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