WTF is SEO?
Subscribe
Sign in
Home
Notes
Book an ad
Ask a News SEO
Join our Slack
Store
Archive
Leaderboard
About
Search traffic declines and what to do
We’re answering some lingering questions about search traffic declines, how to communicate changes to executives, and new avenues to connect with…
Jul 23
•
WTF is SEO?
9
Share this post
Search traffic declines and what to do
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Most Popular
View all
Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023
•
WTF is SEO?
and
Jessie Willms
14
Share this post
Mastering E.E.A.T: How to create content Google wants
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
How to do keyword research for news 101
Jan 22
•
WTF is SEO?
20
Share this post
How to do keyword research for news 101
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Winning headline strategies from news SEO experts
Nov 13, 2023
•
WTF is SEO?
6
Share this post
Winning headline strategies from news SEO experts
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Site navigation: Why it matters for news SEO
Mar 11
•
WTF is SEO?
6
Share this post
Site navigation: Why it matters for news SEO
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Latest
Top
Discussions
Half the world votes in 2024. Our guide to election SEO
Prepare for an election with expert tips on SEO tactics and audience strategy. Here’s how to effectively plan your reporting for high-stakes elections
Jul 15
•
WTF is SEO?
6
Share this post
Half the world votes in 2024. Our guide to election SEO
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
1
Ask a News SEO: Caryn Shaffer
The Philadelphia Inquirer’s Caryn Shaffer talks about collaboration in the newsroom, plus using Google Trends, Reddit and other tools for local SEO to…
Jul 8
•
WTF is SEO?
9
Share this post
Ask a News SEO: Caryn Shaffer
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
1
Join our next community call: My traffic is down — WTF do I do?
With constant updates to algorithms, a volatile news cycle and competing demands for readers' attention, publishers are struggling. Let's talk about it.
Jul 2
•
WTF is SEO?
6
Share this post
Join our next community call: My traffic is down — WTF do I do?
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
How to run a post-mortem
Turns out: The debrief starts during news. Keep screenshots and notes in one central place (a Slack thread) so the review is easy
Jun 24
•
WTF is SEO?
7
Share this post
How to run a post-mortem
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
SEO for planned & tentpole news events
Gear up for planned news with our news SEO guide. Here’s what to do before and during tentpole events to cut down on chaos and shine in big moments.
Jun 17
•
WTF is SEO?
5
Share this post
SEO for planned & tentpole news events
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Ask a News SEO: Maddie Shepherd
Maddie Shepherd, Director of SEO for CBS News and stations, join us for an Ask a News SEO interview, where we discuss the nuances of network journalism…
Jun 10
•
WTF is SEO?
8
Share this post
Ask a News SEO: Maddie Shepherd
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
(Bonus!) What to know about Google Search Console
Ahead of our masterclass with Barry Adams, we're highlighting at a few things Google Search Console can do. Sign up for our June 11 call!
Jun 7
•
WTF is SEO?
and
Barry Adams
9
Share this post
(Bonus!) What to know about Google Search Console
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Google’s AI Overviews: 5 things publishers should know
After the U.S.-wide rollout and last week’s hullabaloo about odd and incorrect answers, we take a look at some things publishers need to know
Jun 3
•
WTF is SEO?
7
Share this post
Google’s AI Overviews: 5 things publishers should know
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
What is the audience funnel?
Here are the tactics SEO editors can employ for each phase of the audience funnel.
May 28
•
WTF is SEO?
6
Share this post
What is the audience funnel?
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
See all
WTF is SEO?
Making sense of search for publishers.
Subscribe
Recommendations
SEO for Google News
Barry Adams
The SEO Sprint
Adam Gent
WTF is SEO links
Book an ad in WTF is SEO?
Mastering E.E.A.T.
How to create content Google wants more of
Authorship SEO
Tag/topic pages
Internal links, backlinks, and topical authority
19 concepts publishers need to know
The best SEO tools for your news publication
WTF is SEO?
Subscribe
About
Archive
Recommendations
Sitemap
Share this publication
WTF is SEO?
www.seoforjournalism.com
Copy link
Facebook
Email
Note
Other
Share
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts