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We recap recent changes to Google’s AI model, Gemini, the company’s GenAI offerings, the anti-spam antitrust investigation, plus improvements to Google…
3 hrs ago • 
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Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023 • WTF is SEO? and Jessie Willms
What we learned at NESS 2025 (pt. 1)
Oct 27 • WTF is SEO?
Winning headline strategies from news SEO experts
Nov 13, 2023 • WTF is SEO?
Technical concepts every news SEO needs to know
Jan 27 • WTF is SEO?
STARTING SOON: Google Trends community call [together with Trisolute News Dashboard]
Today at 11 a.m. ET, join WTF is SEO? and Louisa Frahm for a discussion on Google Trends in partnership with Trisolute News Dashboard!
Nov 19 • 
WTF is SEO?
9 tips for Black Friday success
Millions of people will flock to search during Black Friday. Publishers with an affiliate arm will need to be vigilant, opportunistic and have a solid…
Nov 17 • 
WTF is SEO?
Ask a News SEO: Gabriella Iannetta
We chatted with Realtor.com's Gabriella Iannetta. We cover how publishers can adapt SEO strategies for LLMs and ChatGPT while maintaining organic search…
Nov 10 • 
WTF is SEO?
Join our Google Trends community call [together with Trisolute]
Joined by Louisa Frahm, catch our discussion on Google Trends in partnership with Trisolute News Dashboard!
Nov 6 • 
WTF is SEO?
What we learned at NESS 2025 (pt. 2)
We had such a great time last week at NESS. Here’s part two of what we learned
Nov 3 • 
WTF is SEO?
What we learned at NESS 2025 (pt. 1)
We had such a great time at NESS 2025. Here’s part one of what we learned
Oct 27 • 
WTF is SEO?
What publishers need to do about zero-click search
14 experts gave us their actionable insights on what publishers can do in the face of a zero-click future.
Oct 20 • 
WTF is SEO?
ChatGPT for competitive analysis
How ChatGPT can help identify competitors, start analysis, wrangle data and review headline strategy.
Oct 6 • 
WTF is SEO?
🎟️ Giveaway to NESS! | Ask a News SEO with Barry Adams and John Shehata
We have FIVE (5) free NESS tickets. Click open for details.
Sep 29 • 
WTF is SEO?
WTF is SEO?
WTF is SEO?
Making sense of search for publishers.
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