WTF is SEO?

WTF is SEO?

Home
Book an ad
Ask a News SEO
Join our Slack
Store
Community guidelines
Archive
About
Save the date: Must-have news SEO skills for 2025 community call
We cover some of the must-have SEO skills editors need to succeed. Plus: Need a mentor? We can help. Join our spring call in partnership with Trisolute…
 • 
WTF is SEO?
1
What to know about Your Money or Your Life
We cover what YMYL is, what Google’s guidelines say about it and the role of E.E.A.T.
 • 
WTF is SEO?
Ask the SEO Experts: Handling algorithm updates
Lily Ray, Michael King and Ryan Sammy help unpack Google's core updates
 • 
WTF is SEO?
1
What is Generative Engine Optimization?
GEO is a discipline to help enhance your brand’s visibility on AI answer engines. Here's what to know
 • 
WTF is SEO?
Ask a SEO: Glenn Gabe (part two!)
Glenn gives us his thoughts on AI Mode and what publishers should think about the future of search
 • 
WTF is SEO?
1
Google news and updates: AI Mode, Chegg lawsuit, audience trends
Major developments like a groundbreaking lawsuit, a new AI feature and changes in how Google handles online content kicked off 2025
 • 
WTF is SEO?
How to best optimize the 5 headline fields
Each headline element can cater to a specific audience and platform, giving publishers a competitive advantage
 • 
WTF is SEO?
Ask a News SEO: Harry Clarkson-Bennett
This week is all about affiliate. We discuss whether it remains a viable strategy, the importance of high-quality, user-first content and why avoiding…
 • 
WTF is SEO?
1
Branded search for news SEO
Here’s how branded search helps measure your site’s audience loyalty, brand awareness and how to uncover valuable insights. Find out how to track and…
 • 
WTF is SEO?
2
WTF is SEO?
WTF is SEO?
Making sense of search for publishers.
Recommendations
Inside The Newsroom — The Newsletter For Journalists
Inside The Newsroom — The Newsletter For Journalists
Daniel Levitt
SEO for Google News
SEO for Google News
Barry Adams
The SEO Sprint
The SEO Sprint
Adam Gent
WTF is SEO links
Book an ad in WTF is SEO?
Mastering E.E.A.T.
How to create content Google wants more of
Authorship SEO
Tag/topic pages
Internal links, backlinks, and topical authority
19 concepts publishers need to know
The best SEO tools for your news publication
© 2025 WTF is SEO?
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture