WTF is SEO?
Subscribe
Sign in
Home
Book an ad
Ask a News SEO
Join our Slack
Store
Community guidelines
Archive
About
What we learned at NESS 2025 (pt. 2)
We had such a great time last week at NESS. Here’s part two of what we learned
Nov 3
•
WTF is SEO?
13
Most Popular
View all
Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023
•
WTF is SEO?
and
Jessie Willms
17
What we learned at NESS 2025 (pt. 1)
Oct 27
•
WTF is SEO?
11
2
Winning headline strategies from news SEO experts
Nov 13, 2023
•
WTF is SEO?
6
Technical concepts every news SEO needs to know
Jan 27
•
WTF is SEO?
14
1
Latest
Top
Discussions
Join our Google Trends community call [together with Trisolute]
Joined by Louisa Frahm, catch our discussion on Google Trends in partnership with Trisolute News Dashboard!
21 hrs ago
•
WTF is SEO?
10
What we learned at NESS 2025 (pt. 1)
We had such a great time at NESS 2025. Here’s part one of what we learned
Oct 27
•
WTF is SEO?
11
2
What publishers need to do about zero-click search
14 experts gave us their actionable insights on what publishers can do in the face of a zero-click future.
Oct 20
•
WTF is SEO?
7
ChatGPT for competitive analysis
How ChatGPT can help identify competitors, start analysis, wrangle data and review headline strategy.
Oct 6
•
WTF is SEO?
18
🎟️ Giveaway to NESS! | Ask a News SEO with Barry Adams and John Shehata
We have FIVE (5) free NESS tickets. Click open for details.
Sep 29
•
WTF is SEO?
11
What is zero-click search?
We explain what publishers need to know about zero-click search and how news SEOs are reacting
Sep 22
•
WTF is SEO?
16
1
What we learned at #ONA25
We’ve got an overview of key themes, notes from some of our favourite session sessions – and a recap of our talk about the value of brand and people in…
Sep 15
•
WTF is SEO?
7
ChatGPT, AIO and other alternatives to traditional search
A product-by-product breakdown of organic search alternatives like AI Mode and ChatGPT
Sep 8
•
WTF is SEO?
14
Ask a News SEO: William Flannigan
This week is all about watching Google. We chat about SERP monitoring tactics and how that information can help predict where Google might be going…
Aug 25
•
WTF is SEO?
19
See all
WTF is SEO?
Making sense of search for publishers.
Subscribe
Recommendations
Inside The Newsroom — The Newsletter For Journalists
Daniel Levitt
Growth Memo
Kevin Indig
SEO for Google News
Barry Adams
Leadership in SEO Substack
Harry Clarkson-Bennett
The SEO Sprint
Adam Gent
WTF is SEO links
Book an ad in WTF is SEO?
Mastering E.E.A.T.
How to create content Google wants more of
Authorship SEO
Tag/topic pages
Internal links, backlinks, and topical authority
19 concepts publishers need to know
The best SEO tools for your news publication
WTF is SEO?
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts