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What is Google's Preferred Sources?
Google’s Preferred Sources feature is a shift toward personalization on search – but can help publishers build audience loyalty. Here’s what else to…
14 hrs ago • WTF is SEO?
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Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023 • WTF is SEO? and Jessie Willms
What we learned at NESS 2025 (pt. 1)
Oct 27, 2025 • WTF is SEO?
Winning headline strategies from news SEO experts
Nov 13, 2023 • WTF is SEO?
Technical concepts every news SEO needs to know
Jan 27, 2025 • WTF is SEO?
Google news and updates
The latest tomfoolery from Google: a Discover-only core update, as well as changes to AI Mode and AI Overviews
Feb 9 • WTF is SEO?
Join our winter AI community call [together with Trisolute]
Catch our discussion on AI and search on February 11, in partnership with Trisolute News Dashboard!
Feb 5 • WTF is SEO?
Are we freaking out about AI too much? Let’s discuss
A conversation about how AI is impacting publishers.
Feb 2 • WTF is SEO?
5 quick news SEO wins every editor can get right now
Improve your search visibility right now. We share five simple tactics to that can demonstrate the value of SEO and increase the reach to your…
Jan 26 • WTF is SEO?
2026 is here. The foundational SEO concepts you (still) need to know
We take a step back to review the foundational news SEO concepts still critical for publishers. Plus: a look at WTF is SEO? plans for 2026!
Jan 20 • WTF is SEO?
What’s on tap for news SEO in 2026?
17 experts dig out their magic balls and tell us what Google will do next year, plus how publishers should respond
Dec 15, 2025 • WTF is SEO?
Our favourite newsletters of 2025
We dive into the archive and pull out our favourite newsletters, and the top advice from a looooong year in news SEO.
Dec 8, 2025 • WTF is SEO?
It’s the Olympics – again. Here’s how to win on search
Nine hacks for your 2026 Winter Olympics SEO strategy
Dec 1, 2025 • WTF is SEO?
Google news and updates
We recap recent changes to Google’s AI model, Gemini, the company’s GenAI offerings, the anti-spam antitrust investigation, plus improvements to Google…
Nov 24, 2025 • WTF is SEO?
WTF is SEO?
WTF is SEO?
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