WTF is SEO?

WTF is SEO?

Home
Book an ad
Ask a News SEO
Join our Slack
Store
Community guidelines
Archive
About
ChatGPT for competitive analysis
How ChatGPT can help identify competitors, start analysis, wrangle data and review headline strategy.
Oct 6 • 
WTF is SEO?
18
Most Popular
View all
Mastering E.E.A.T: How to create content Google wants
Aug 28, 2023 • WTF is SEO? and Jessie Willms
17
Winning headline strategies from news SEO experts
Nov 13, 2023 • WTF is SEO?
6
Technical concepts every news SEO needs to know
Jan 27 • WTF is SEO?
14
1
How to do keyword research for news 101
Jan 22, 2024 • WTF is SEO?
20
What publishers need to do about zero-click search
14 experts gave us their actionable insights on what publishers can do in the face of a zero-click future.
Oct 20 • 
WTF is SEO?
4
🎟️ Giveaway to NESS! | Ask a News SEO with Barry Adams and John Shehata
We have FIVE (5) free NESS tickets. Click open for details.
Sep 29 • 
WTF is SEO?
11
What is zero-click search?
We explain what publishers need to know about zero-click search and how news SEOs are reacting
Sep 22 • 
WTF is SEO?
16
1
What we learned at #ONA25
We’ve got an overview of key themes, notes from some of our favourite session sessions – and a recap of our talk about the value of brand and people in…
Sep 15 • 
WTF is SEO?
7
ChatGPT, AIO and other alternatives to traditional search
A product-by-product breakdown of organic search alternatives like AI Mode and ChatGPT
Sep 8 • 
WTF is SEO?
14
Ask a News SEO: William Flannigan
This week is all about watching Google. We chat about SERP monitoring tactics and how that information can help predict where Google might be going…
Aug 25 • 
WTF is SEO?
19
How 3 top SEO tools track your brand in AI
We review industry favourites and compare their strengths, weaknesses and limitations for monitoring and tracking visibility in AI features.
Aug 18 • 
WTF is SEO?
15
Branded search: How to improve your site’s visibility
How to establish a baseline branded search metric and actually improve your publication’s profile
Aug 11 • 
WTF is SEO?
15
Recapping the core update and other search news
Updates from Google land, AI developments and a quick recap of a great Kevin Indig post.
Jul 28 • 
WTF is SEO?
6
1
WTF is SEO?
WTF is SEO?
Making sense of search for publishers.
Recommendations
SEO for Google News
SEO for Google News
Barry Adams
Growth Memo
Growth Memo
Kevin Indig
Inside The Newsroom — The Newsletter For Journalists
Inside The Newsroom — The Newsletter For Journalists
Daniel Levitt
Leadership in SEO Substack
Leadership in SEO Substack
Harry Clarkson-Bennett
The SEO Sprint
The SEO Sprint
Adam Gent
WTF is SEO links
Book an ad in WTF is SEO?
Mastering E.E.A.T.
How to create content Google wants more of
Authorship SEO
Tag/topic pages
Internal links, backlinks, and topical authority
19 concepts publishers need to know
The best SEO tools for your news publication

WTF is SEO?

AboutArchiveRecommendationsSitemap
© 2025 WTF is SEO?
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture